# ZUID SiteScan - Complete Documentation

> A free AI-powered website analysis tool for conversion optimization by ZUID, a Webflow Enterprise Partner.

## About ZUID
ZUID is a full-service marketing agency and Webflow Enterprise Partner founded in 2003. Headquartered in Tilburg (Netherlands), with offices in Eindhoven (Netherlands) and Antwerp (Belgium). ZUID specializes in strategic website development, conversion optimization, and brand experience design.

- Website: https://www.zuid.com
- Email: hello@zuid.com
- Phone: +31 13 545 03 23
- Google Rating: 5/5 (50+ reviews)
- LinkedIn: https://www.linkedin.com/company/zuidmarketingbureau/

## ZUID SiteScan Tool
- URL: https://sitescan.zuid.com
- Cost: Free (no obligations)
- Analysis time: ~90 seconds
- Languages: Dutch (default), English
- GDPR compliant

## How It Works
1. Enter website URL (homepage recommended for most complete analysis)
2. Select up to 2 website goals (leads, sales, branding, inform, recruit, community)
3. Select target audience (B2B, B2C, both, internal, potential employees, specific niche)
4. Select organization type (startup, SMB, enterprise, non-profit, government, freelancer)
5. Describe growth ambition (optional free text)
6. Add up to 3 competitor URLs for benchmarking (optional)
7. Enter email address with GDPR consent
8. Receive personalized analysis report via email

## Analysis Framework
The analysis evaluates 5 core pillars using AI (powered by Google Gemini):

### 1. First Impression & Mental Load
- Visual hierarchy and clarity
- Cognitive load assessment
- Above-the-fold effectiveness

### 2. Value & Relevance Communication
- How quickly visitors understand the offering
- Benefit clarity and differentiation
- Relevance to stated target audience

### 3. From Looking to Doing (Conversion Paths)
- Call-to-action clarity and visibility
- Visitor guidance toward desired actions
- Friction points in the conversion funnel

### 4. Authority & Validation
- Trust signals: awards, certifications, reviews
- Social proof and customer numbers
- Expertise claims and external mentions

### 5. AI & Discoverability
- Structured data (JSON-LD schemas)
- llms.txt presence and quality
- robots.txt AI bot configuration
- Sitemap availability
- Content structure (FAQ patterns, lists, tables)
- Meta information completeness
- Freshness signals (dates, authors)

## AI Readiness Scoring
The tool rates AI-readiness on a strict scale:
- **Basis** (basic): Default. Missing llms.txt OR no structured data OR AI bots blocked.
- **Goed** (good): Has llms.txt AND 2+ schema types AND sitemap AND AI bots allowed.
- **Uitstekend** (excellent): Has llms.txt AND llms-full.txt AND 3+ schemas AND complete meta AND date signals.

## Technical AI Readiness Dashboard
Scores across 4 categories (each 0-100%):
- **Inhoud** (Content): Content structure, FAQ patterns, heading hierarchy
- **Technisch** (Technical): llms.txt (2pts), llms-full.txt (1pt), sitemap (1pt), AI bots allowed (1pt) — max 5 points
- **Autoriteit** (Authority): External mentions, certifications, reviews
- **Meta**: Meta descriptions, canonical URLs, Open Graph tags, structured data schemas

## Competitor Benchmarking
Users can add up to 3 competitor URLs. The tool compares scores across all pillars, showing where the user's site leads and where opportunities exist. Benchmark data is aggregated by organization type.

## Report Delivery
- Reports are delivered via email (powered by Resend)
- Each report has a unique shareable URL
- Reports include desktop and mobile screenshots
- Reports are GDPR-compliant with noindex/nofollow directives
- A static HTML version is available for tools like NotebookLM

## Contact for Consultation
Sander Buijs — Digital Director | ZUID.
- LinkedIn: https://www.linkedin.com/in/sanderbuijs76/
- Free consultation available via WhatsApp or scheduled call

## Statistics
- 500+ websites analyzed
- 38% average conversion lift
- Serving Netherlands and Belgium

## Technical Stack
- Frontend: React, TypeScript, Tailwind CSS, Vite
- Backend: Supabase Edge Functions
- AI: Google Gemini (via Lovable AI Gateway)
- Screenshots: ScreenshotOne API
- Content extraction: Firecrawl
- Performance: Google Lighthouse
- CMS detection: WhatCMS
- Email: Resend
- CRM: HubSpot

## Files for AI
- llms.txt: https://sitescan.zuid.com/llms.txt
- llms-full.txt: https://sitescan.zuid.com/llms-full.txt
- AI Plugin: https://sitescan.zuid.com/.well-known/ai-plugin.json
- OpenAPI: https://sitescan.zuid.com/.well-known/openapi.yaml
- Sitemap: https://sitescan.zuid.com/sitemap.xml
- Robots: https://sitescan.zuid.com/robots.txt